PROVOCATIONS
Your first marketing hire is probably the wrong one. Here's how to get it right.
Huddy and Yair’s 2020 study found that, when learning of a positive interaction between US Senators Chuck Schumer and Mitch McConnell, individuals rated members of the opposite political group more positively than the control group. They also rated them as less hostile towards their own party.
If you truly want to change someone’s mind, change the way they view you. When you’re the self-righteous friend, family member, or Twitter user, they’re not going to see your logical points, they’re going to see an asshole.