Conscious and unconscious biases are everywhere, so the key is to identify who wrote the article and why they wrote the article.

Four. You could be a super spreader! Sanitise before you share.

Just like any infectious disease, it is all about breaking the transmission chain. In a two-part study, scientists found that 32.4% more participants were willing to share false headlines than rated them as accurate. Following that, they found that participants who had gone through the first part, that is having experienced an accuracy nudge, were 2.8 times more likely to consider accuracy when deciding whether to share when compared to participants who didn’t participate in Study 1.

As Charles Dickens put it in 1859, not so far from the diphtheria crisis of 1856, 'It was the best of times, it was the worst of times’. It is now upon us to decide if misinformation will continue to claim lives in the 21st century.

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